Everything about the ego appears to present one way that you can win, and one way that you can lose. It always suggests there's some way to get away with something, to escape the effects of something. To be the victor, to get without giving or give without getting. To be free of problems which still exist, or to find a kind of loophole where, if you just play this game the right way, with skill and education and careful selection, then you'll escape from suffering and find salvation.
Of course it's a bullshit lie.
This world is setup with duality, in which there appear to be "opposites". This is because this world is made from the idea of "an opposite to love" or an opposite to heaven or God. "Earth and heaven are opposites in every way."
It therefore contains opposites. And those opposites *seem* to always be far distant from each other, having nothing in common with each other. Did you fall for that by the way? To the observer, we are blinded by "form", especially given how forms all appears to look different and unalike. Who would suspect an apple and an orange ARE the same thing.
But this is a vast illusion.
The whole point of these oppositions and differences is to get you to believe that there IS a difference, between choosing one thing or choosing another. That some choices are better than others. That if you take this side or that side you will be safer or richer or more successful or less threatened or happier or more spiritual or whatever.
It's a trap folks!
It's a trap because no matter which side you choose, no matter which option, no matter which pill the red one or the blue one, no matter which side of a war you take, no matter who seems to win or lose, no matter how clever you are or how intelligent or how successful you are at navigating the world and making "the best stuff happen", you are LOSING.
You always lose whenever you take any side, whenever you buy into the illusion of differences, whenever you think there is one thing you want in this world more than another. Whether it be that you adore the puppies and kittens and cute babies, moreso than the ugly dogs and cats and old people. Or whether it's that you like your state's teams to win and for the others to fail. Or whether it's that you are right in an argument and the other person is a loser. Or whether you are filthy rich or filthy poor.
ALL of these options are designed to get you to do one thing and one thing only.
To settle for some PART of the world, at the exclusion of the rest, so that you will make that part special (special love) and reject the rest (special hate).
The sole purpose of this to the ego, which has absolutely no concern for whether you choose A or B, is that you choose at all. That you differentiate between illusions. That you become selective and that you want to accept only some thing and not others. That you will take a side and be against something else.
The result of this "choosing between illusions" is that you choose separation. You emphasize the ways that one illusory form is better or worse than another. And this drives a rift inbetween the two. It makes one thing look like a horrible attacking enemy, and another look like a glorious savior or hero.
So we're left with the rather uncomfortable truth, that everything in this world has been designed by the ego to be a losing situation no matter what you choose. No matter which side you're on, or who wins or loses, you still lose. You lose because as soon as you believe the illusion of separations and differences and appearances and forms, you are buying into the ego. And that's an instant loss.
Whether you prefer sunsets or sunrises, the ego has some news for you. Whether you like cats more than dogs or democrats vs republicans, it doesn't matter. If you believe in the difference that appears to distinguish them as opposite to or not the same as each other, you are buying into the ego. And that means you are believing that accepting only part of the whole is better than accepting the whole. So now you've gone from wholeness to partiality, and that's a reduction in how much you there is left, so you just destroyed yourself.
The sorry fact is, this world was set up so that there is NOTHING here that's going to save you. And if you choose any of it, ANY of it at all, you will suffer. This is the deep meaning behind "this world holds nothing that I want". It's also why happy sunsets and kittens are just as much an ego temptation to want to keep some things and not others, to keep you in the dream, and to keep you from wanting God.
Could this world offer you anything that you want, if the TRUE CHOICE is not between crappy bullshit ego substance A, and crappy bullshit ego substance B.... but rather, between ALL of the crap, and God? That's the only real choice you can make. Do I want a world of opposites where nothing is wholly satisfying and you are guaranteed to lose because everything is a compromise/tradeoff, or do you want wholeness and fullness and satisfaction and completeness, with nothing missing and everything welcomed equally?
"Beyond this world there is a world that I want."
"No one can fail who seeks to reach the truth."
"This world holds nothing that I want."
"M-13.4. God's teachers can have no regret on giving up the pleasures of the world. 2 Is it a sacrifice to give up pain? 3 Does an adult resent the giving up of children's toys? 4 Does one whose vision has already glimpsed the face of Christ look back with longing on a slaughter house? 5 No one who has escaped the world and all its ills looks back on it with condemnation. 6 Yet he must rejoice that he is free of all the sacrifice its values would demand of him. 7 To them he sacrifices all his peace. 8 To them he sacrifices all his freedom. 9 And to possess them must he sacrifice his hope of Heaven and remembrance of his Father's Love. 10 Who in his sane mind chooses nothing as a substitute for everything?"