Having too many choices produces a paralysis of indecision

You can see this in stores, where people are standing looking at several shelves filled with basically the same product, wondering which one to pick. And this is also me ;-)

In ego metaphysical terms, what's happening is the ego presents a vast variety of FORMS, each of which presents the ILLUSION that these forms are unique and different. They distinguish themselves as being unrelated to and distinct from each other.

So instead of, you know, going to get the one headache pill, you go and have to wade through 5 different brands each of which has like 10 variations and subtleties, which you were not expecting.

So you enter into confusion. If it's true that these objects are unique and different, then this suggests a great degree of fragmentation. And in order to understand what you're faced with, your mind is going to be in so much conflict, trying to discern or balance the subtle differences as if they are important.

The more ego problems you are given, and the more they seem to present distinctly different options, the more you get lost in trying to find MEANING. Meaning only really comes from oneness, so the more fragmentation there is, the less sense it makes.

It's like being faced with a complicated puzzle, which your mind just doesn't know how to deal with. It scrambles your brain. You are completely befuddled trying to find 'clarity' or 'confidence' or 'certainty' in the face of so many conflicting viewpoints.

So commercialism, in this way, is the ego's way to get people to believe in separate problems. And the more options and choices and 'freedom of choice' there is, the LESS certain you become.

Stores are filled with thousands of brands, millions of products, all vying for attention, trying to prove to you that they are what you want and need, when you really need God. It is a huge ego distraction.

Commercialism and ever increasing choices builds up the ILLUSION that different forms have a different value, or different content. Like, exactly how many different varieties of something does anyone really need?

I work at a company that sells a certain type of product, and there are like over 30,000 products being sold, and honestly, for most people, you would've seen all the majorly 'unique' options within about 50 products.

Take a look at Amazon, millions upon millions of products. Each time I go on there, I can browse for ages and not find anything I want. I'm not too picky ;-)

Anyway, the whole point is, is not to get you to find exactly the perfect item that you really really want....it's to get you so conditioned to think that this is what you want that you end up NOT FINDING ANYTHING. It is another part of "seek and do not find".