Either its love or a call for love. But you can't recognize that a call for love is ONLY a call for love if you are not already loving.
So there you are, not being loving yourself, and you see another person not being loving either, and instead of being able to see clearly and recognize their call for love, you instead see it as a call for attack.
In other words, you see your own attack reflected in the person and can't look past it.
So it's all very well saying that people are calling for love and that we need to give love, but if you are not giving love you won't even be able to perceive this clearly. You'll see the person attacking you and not loving you and you won't think, oh, that person is calling for love - it won't be obvious and immediate - and if you try to force yourself to 'see it' then you're just faking it.
When you are love, it frames all of reality and all perception in such a way that everything strikes you differently. You have enough clarity and knowing to be able to DISCERN that someone is either being loving or is calling for love. Its obvious to you that the person is hurting or that they need help or that their real need is love, rather than what they say they need.
I don't know that it's helpful to try to go around thinking of everyone as calling out for love. If I'm not 100% loving then it isn't genuine. It can be a GOAL, however, to become able to discern that there is only love or a lack of love, but I can't possibly expect myself to be able to perceive this while I still have an ego.
With an ego I will see ego in others and I will see it as a justified attack that justifies why I should NOT love in return. I need to use this to help me to raise my own awareness about how *I* have blocked love and am calling for love, then allow love in, so that I can allow it to extend to others also.
Once I've done that, and have become the light of love, then I WILL be able to see that what other people are doing is calling out for love, and that love is the ONLY appropriate answer to respond with in every case.